Orbis will open two own hotels in Krakow and Warsaw under the new brand TRIBE! and, for this, they have relied on our international design studio Stone Designs.
At TRIBE the smart design is in the brand DNA. Everything has to be designed to increase the sense of space, enhance the decor and improve the customer perception. To meet this expectations, Orbis chose us to be in charge of embodying this unique style in their new spaces. In this case, we have opted for an open space that promotes socialization and maximizes each room in a functional and welcoming place.
Two concepts, two cities
The new design follows two concepts, on the one hand the city and urban hotel, with a target audience very focused on congresses or work. On the other hand, the holiday hotel, with a tourist public that comes to the city for leisure, looking for a wide variety of natural values and rich cultural heritage that allow it to be one of the most visited countries in Europe.
The presentation of these two new hotels took place at the event Hotel Trends Poland & CEE, one of the most important hotel fairs in Poland held on 25 and 26 November.
“Both hotels will have their own unique theme. The modernity and uniqueness will appear primarily in the concept, designed elements, exceptional selection of materials and textures. The inspiration of the TRIBE Warszawa Bracka will be focused mainly on neon pieces, Art Deco, fashion, night time and materials like stone, marble, dark woods and velvet. What will make a TRIBE Kraków Stare Miasto hotel stand out is art, cinema, TWIN PEAKS series and William Eggleston & Edward Hopper artistic influence. We will use the distinctive, bespoke patterns and materials.” – explains Isabel Galindo, Business Development Manager from Stone Desings.
Two special projects are now in front of us.
Orbis, the largest group investing in hotel assets in Poland and Eastern Europe, continues to develop its portfolio and reinforces its presence with two new own investment projects in key locations in Poland: TRIBE Warszawa Bracka and TRIBE Kraków Stare Miasto. In this way, these two new Orbis hotels confirm its growth path and reinforce our leader position as hotel investment group in the Eastern Europe region.
TRIBE – a new lifestyle brand, offering innovation and new hotel experiences, will confirm the dynamism of its development in the undeniably key locations. TRIBE hotels designed by Stone Designs in Warsaw and Krakow will certainly have an attractive and competitive offer. “We are convinced that TRIBE will bring a new quality and energy to the hospitality market in Poland.” – said Gilles Clavie, President and CEO of Orbis.
TRIBE Warszawa Bracka will offer 113 comfortable rooms, bar & restaurant, conference facilities and fitness area. The hotel will be located at very heart of Warsaw, at Bracka Street (Orbis former headquarters) next to the de Gaulle’a roundabout. The location provides excellent connections (Centrum metro station, numerous bus and tram lines) and the Central Railway Station. The location is within a walking distance from the Złote Tarasy shopping center and about 20 minutes from the Chopin Airport which make it a prime destination both for business and leisure guests. The opening is planned for 2022.
TRIBE Kraków Stare Miasto will be a new development and will offer 170 stylish rooms, restaurant, coffee corner on a ground level & night bar, fitness & sauna area. The hotel will be located in the center of Kraków, at Worcella Street – next to the Galeria Krakowska shopping center and the train station. Less than 15 minute walk to the Florian’s Gate – the Old Town, i.e. the Main Square. Ideally located in relation to all most important places in Krakow; Tauron, ICE, universities, galleries and museums. The hotel is expected to open in 2022.
The interior will be distinguished by….. Intelligent design
The new Orbis projects in Warsaw and Kraków will cover the requirements for ecological buildings and will be implemented in accordance with the green BREEAM certification – a system for assessing buildings in terms of their environmental impact.
“The ambition of the Orbis Group are environmentally friendly hotels, leaving the smallest possible “carbon footprint”, hence we attribute great importance to the quality of the entire investment project.” – explains Dariusz Gul, Construction Director, Orbis. The biggest market this 2019 is Warsaw, with record figures. Krakow ranks second, where the demand for accommodation is growing at a surprisingly high rate and, therefore, we are looking for sustainability as well as design.
TRIBE is the Accor’s new lifestyle brand in the midscale segment and aims to surprise travelers with an original, exciting and carefully curated offer that focuses on style rather than price. Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totaling more than 1,700 rooms.
Orbis SA is the largest group investing in hotel assets in Poland and Eastern Europe. It comprises 73 hotels, including 63 own and 10 in lease (total of over 14,000 rooms), in 6 countries of the region: in the Czech Republic, Lithuania, Poland, Romania, Slovakia and Hungary. Hotels operate under Accor brand names: Sofitel, MGallery by Sofitel, Novotel, Mercure, ibis, ibis Styles and ibis budget, soon also Adagio and Tribe. Recognized brands guarantee the quality of services of various standards, from luxury 5-star to economy 1-star hotels.
During the creative process, Orbis Poland’s team, Accor France, Accor Eastern Europe and Studio A+KA, visited our headquarters in Madrid. A meeting and design workshops with incredible results that we will soon be able to show you:
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