The 31st edition of ICFF 2019 is here. This year we return to the International Contemporary Furniture Fair “ICFF New York” with the design of the stand of the luminaire manufacturer B.lux. An industry benchmark event that offers an unprecedented opportunity to see innovative design trends from around the world, as well as interactive programming by some of the industry’s best designers and icons.
Many things to see, and among so many professionals gathered at the Javits Convention Center in New York City, we will share space with more than 900 exhibitors from 60 countries, exhibiting the latest products in lighting, furniture or materials. An unprecedented opportunity to showcase the B.Lux group’s trends and its most innovative products.
Since the doors of the International Contemporary Furniture Fair opened, Stone Designs is excited to be part of the exhibition and explore global design without leaving the U.S. city.
ICFF 2019 Is Around the Corner!
We have taken care of the design of the stand, paying special attention to its distribution, visibility and where the product has the great protagonism. The key is the challenge of attracting the attention of the attendee, who comes closer, who shows interest and who, among so many stimuli that strive to capture their attention, comes to us.
The proposal for stand #1625 designed by Stone for B.Lux at ICFF 2019 agglutinates the invitation to the joint exploration of design and attraction towards the brand itself. We did everything from the design to the manufacturing and assembly of the stand, so we made sure that every detail was perfectly placed. Our main concern was to capture the idea and image we wanted to convey to customers, visitors and interested parties with the perfect lighting, empathizing with them to play a leading role during their visit.
An attractive solution with an endless number of possibilities adapted to the idea of connecting with all those who pass in front of the stand and get the attention of visitors. In Stone Designs we are aware of the importance of this fair for B.Lux and, therefore, we are fully involved, with the aim of capturing the essence, philosophy and values to project it clearly and closely to the public.
WE WITNESS THE EVOLUTION OF DESIGN
We bring our know-how back to the ICFF pavilion! The B.Lux luminaire collection is the result of a profound reflection on the limits of space and the use of pieces. A reflection that culminates with the fusion of elements that merge into a result that creates a wonderful world of lights, colors, and perspectives very different from the usual.
In order to reinforce its presence, a commitment to approach the client and the generators of design trends, we designed an exhibition space to accommodate the multiple offers and range of products, adapting them to different needs and incorporating cutting-edge solutions that adapt to current trends of universal design. We believe that solving a functional problem in a simple and efficient way results in a beautiful and lasting way, and not the other way around.
B.lux’s new decorative, architectural and outdoor luminaires will be on display at stand 1625. These include Misko, Kanpazar, Ams, Frame, Aspen and the successful C_Ball.
Place: Javits Center NYC, 655 W 34th St, New York, NY 10001 United States (See map)
Date: From Sunday 19 to Wednesday 22 May
Recharge your batteries and I’ll see you in New York!
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