/ Type of project: Suite at Real Madrid Stadium
/ Location: Madrid
We have created for Adidas their VIP suite in the most emblematic football site in Madrid, which is the Real Madrid Stadium, Santiago Bernabeu.
In this project we have focused in Adidas’ long tradition with football world, creating both exhibition and playful spaces, where visitors can feel truly special.
The project is based in the idea of creating, with a very subtle collection of textures and finishes, a whole sensory experience that allow users appreciate the high quality this brand is used to work with. The walls are made in black-lacquered natural oak, which transmits values such as ecology, excellence and compromise with quality. Walls have also been fluted with the same inclination as the characteristic three stripes from Adidas, reinforcing in our minds the strength of its simple logotype.
The space is divided in three levels in order to enhance this vibrating experience and to make us enjoy more intensely the thrilling matches of one of the best football clubs in the world.
It is a space in which quality, magic and fun live together in a way that watching a football match is something unforgettable for all Adidas’ guests at their suite in Real Madrid Stadium.