Roca Nivaria Gran Hotel
/ Type of project: Hotel
/ Location: Madrid
/ Photography: Alberto Monteagudo
Long before the American comics arrived to Spain, there was a Golden time where very valuable vignettes were created. Also, long before it was known the meaning of the word “comic”, the stories that allowed Spanish kids in the post-war era to evade the hard reality were called “tebeos”. These tebeos have been our inspiration for the design of the new interiors of the Ibis Styles Madrid City Las Ventas hotel.
Maybe because of necessity, or because there was a synergy between draftsmen, all these “tebeos” were born in the fifties. Also, these years were very effervescent at an esthetic level and built a trampoline that catapulted the sixties as the innovation decade.
The fifties were a bridge between tradition and modernity. Many European architects exiliated in the United States gave the best of themselves and created works that today are still alive. Personalities like Saarinen, Jacobsen or the Eames, left a mark on the ground of the avant-garde design sixty years later. Nowadays, it’s still one of the biggest inspirations and references in the best projects.
We got inspired by the homogeneus color palette of those “tebeos”. That range that always fits, and that provides all the necessary shades with the charm of the limitations of the four-colour process. It forces us to use pastel colours, that perfectly fit with the warmth and sensitivity that we want to add to the project.
We used a limited materials palette. First of all, because of economical and environmental factors. Secondly, because we want each material in the project to have enough identity and quality, so that visitors are aware of them, and enjoy them with all five senses.
It is a little piece of our history that we are willing to share with everyone who wishes to discover some of our values one step further than museums and theaters.